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Marketing World Literature

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Organizer: David Damrosch

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Literary prizes and events play a growing role today in the international circulation and reception of writers and their works. Even nationally based awards such as the Pulitzer can have an international impact, while conversely the award of the Nobel Prize can have a major – and sometimes ambiguous – impact on a writer’s standing at home. Book fairs and festivals have multiplied worldwide, from Jerusalem to Jaipur and many points beyond, giving writers as well as their works new kinds of exposure. This seminar will explore the sociology of such events, their cultural-political framing, and their aesthetic implications and effects.

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